A positive culture leads to business success. Not the other way around.
This is confusing for some people, who remember a time when it didn’t matter how you won, as long as you won.
When it used to be cool to have signs above your desk saying things like ‘nice guys finish last’ and ‘lunch is for wimps’.
That kind of gung-ho machismo doesn’t work anymore, because the world we live in has become much more transparent.
If you’re only in it for the money, if you cut corners, if you try to con people, they’ll find out sooner or later – and they’ll let the world know.
The only way to be sure of winning is to create an environment where the people who work for you feel happy enough to want to make your customers happy, too.
The future belongs to businesses that behave like humans.
Nice guys finish first now.
This blog is an excerpt from Matt’s new book; tribe: 66 ideas for building a winning culture. The book explores the characteristics that contribute to a winning workplace culture. If you fancy some bedtime reading, you can buy a copy here. Or pop into The Forge and pick one up for free (we might even make you a coffee…)
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